Strategic Market Intelligence: Contra Costa County Real Estate 2025-2026

Executive Strategic Overview: The Great Recalibration

The real estate landscape of Contra Costa County in late 2025 defines a complex ecosystem undergoing a profound recalibration. We have transitioned from the frenetic, low-interest-rate fueled boom of the early 2020s into a period defined by disciplined fundamentals, structural economic shifts, and a bifurcated recovery. The market is neither crashing nor booming; it is adjusting to a "new normal" where the cost of capital remains elevated, inventory is constrained by legacy financial decisions, and localized economic drivers—such as corporate relocations and industrial transitions—create distinct winners and losers among the county's municipalities.

For the real estate professional operating in this environment, the strategies of the past decade are obsolete. The "passive order taker" model has been rendered ineffective by a market that demands high-level advisory, financial engineering creativity, and aggressive digital market-making. The data from late 2025 indicates a sharp divergence in performance: while affluent enclaves like Walnut Creek demonstrate remarkable price resilience due to a flight to quality, commuter-heavy and industrial peripheral markets like Richmond and Antioch are grappling with inventory accumulation and price corrections.¹

Furthermore, the county faces unique macroeconomic headwinds. The confirmed relocation of Chevron’s headquarters from San Ramon to Houston marks the end of an era for the I-680 corridor, signaling a shift in the corporate tenant base that has long underpinned high-end demand.⁴ Simultaneously, the "lock-in" effect—where 80% of California homeowners hold mortgage rates significantly below current market levels—continues to artificially suppress inventory, creating a floor for prices even as demand softens.⁶

This report provides an exhaustive, granular analysis of these dynamics. It dissects the micro-market trends of late 2025, offers a robust survival framework for 2026, and establishes the critical necessity of video automation—specifically through tools like VidFlipper—as the new baseline for competitive marketing. The insights herein are derived from a rigorous synthesis of market data, economic forecasts, and behavioral analytics, designed to equip agents with the intelligence required to thrive in a contracting but opportunistic market.

Section 1: The Macro-Economic Landscape

To understand the specific movements within Contra Costa County, one must first contextualize the broader economic forces at play. The real estate market does not exist in a vacuum; it is downstream of interest rate policy, employment trends, and statewide migration patterns.

1.1 The Interest Rate Environment and Affordability Crisis

As of late 2025, the California housing market continues to grapple with the structural aftermath of the rapid interest rate hikes that began in 2022. While rates have stabilized somewhat compared to peak volatility, they remain significantly elevated above the historical lows that fueled the pandemic buying frenzy. Current market rates hover between 6.25% and 6.5%, a stark contrast to the sub-3% rates enjoyed just a few years prior.⁶

This shift has fundamentally altered buyer purchasing power. The Legislative Analyst's Office reports that monthly costs for a newly purchased home are approximately $2,400 higher today than they were in 2021, despite flat or only consistently rising home prices.⁶ This erosion of affordability is the primary friction point in the market. It has not only dampened aggregate demand but has also created a psychological barrier for first-time homebuyers who are effectively priced out of entry-level inventory. For agents, this necessitates a shift in client education: the conversation must move from "monthly payment shock" to "long-term equity preservation" and the utilization of creative financing solutions.

1.2 The "Lock-In" Effect: A Structural Supply Constraint

The defining characteristic of the 2025 market is the "lock-in" effect. Approximately 80% of California homeowners currently hold mortgage rates under 5%, with a significant portion below 3%.⁶ This disparity between their current rate and the prevailing market rate creates a massive financial disincentive for homeowners to move. Selling a home with a 3% mortgage to buy a new one at 6.5% creates a "move-up penalty" that few are willing to absorb unless driven by acute life events such as death, divorce, or mandatory relocation.

This structural constraint has kept inventory historically low, which has paradoxically supported home prices even as demand softens. However, we are beginning to see cracks in this dam. As life moves on, the "lock-in" effect is slowly thawing, leading to a gradual increase in listings in late 2025, particularly in areas where homeowners have substantial equity or urgent relocation needs.⁸ The "inventory boom" is not a flood, but a steady release of pent-up supply that is beginning to reshape market leverage.

1.3 Regional Economic Shifts: The Corporate Exodus

Contra Costa County is facing specific economic headwinds that differentiate it from the broader Bay Area. The announced relocation of Chevron’s headquarters from San Ramon to Houston is a watershed moment for the region.⁴ While Chevron maintains that immediate relocation impacts are minimal for operational staff, the psychological impact on the San Ramon Valley market is palpable. This move signals a potential long-term reduction in high-income corporate demand in the I-680 corridor, a region that has historically relied on executive-level employment to support its luxury housing market.

Simultaneously, the county is navigating the transition of its industrial base. The closure and conversion of refineries in Richmond and Martinez represent a loss of high-wage blue-collar jobs, which have historically supported the middle-market housing sector in these cities.⁹ These structural economic changes suggest that 2026 will bring a reshaping of buyer demographics in the county, with a potential cooling in corporate-driven relocation and a rise in medical and service-sector driven demand, as healthcare remains a growing employer in the region.¹¹

Section 2: Regional Market Deep Dive – Central County

Focus Area: Walnut Creek, Concord, Pleasant Hill

The Central County sub-region serves as the commercial and cultural nucleus of Contra Costa. Late 2025 data reveals a stark contrast between its affluent core and its middle-market commuter belt, illustrating the unequal impact of current economic conditions.

2.1 Walnut Creek: The Flight to Quality

Walnut Creek remains the outlier in terms of resilience and pricing power. Redfin data for November 2025 indicates a median sale price of $1.0M, representing a staggering 19% increase year-over-year.¹ This figure, however, requires nuanced interpretation. It likely reflects a "mix-shift" toward higher-end luxury sales rather than a uniform appreciation of all assets. In high-interest environments, affluent buyers with larger down payments are less sensitive to rate fluctuations, keeping the upper end of the market active.

Despite the price gains, transaction volume tells a story of contraction. Sales are down 14.3% year-over-year ¹, and median days on market have ticked up slightly to 29 days. This indicates that while prices are holding, liquidity is lower. The market is functioning, but it is selective. Buyers are discerning, demanding turnkey properties in prime neighborhoods (like the Woodlands, which has seen 40% value growth since 2020 ¹²). The "fixer-upper" penalty is high; homes needing work sit, while renovated homes in good school zones command premiums.

2.2 Concord: The Middle-Market Correction

Concord, functioning as the bellwether for the county's "attainable" housing market, shows clear signs of a correction. With a median price ranging between $685,000 and $729,000 depending on the data source, prices have softened by approximately 3.8% to 5.0% year-over-year.¹³ This softening is a direct result of the affordability crisis squeezing the middle-income buyer demographic.

Inventory in Concord is rising, with active listings up and days on market stretching to 38 days.¹³ The rental market in Concord also shows weakness, with a 0.7% month-over-month decline in rents ¹⁴, reducing the pressure on tenants to buy. For agents, Concord represents a challenging environment where accurate pricing is paramount. Sellers holding onto 2022 expectations are chasing the market down, resulting in stagnant listings. The key metric to watch here is the absorption rate; as inventory builds, further price concessions may be necessary to clear the market.

Section 3: Regional Market Deep Dive – West County

Focus Area: Richmond, Pinole, Hercules

West County is experiencing the most acute inventory expansion and price adjustment, driven by a combination of industrial economic shifts and buyer retreat.

3.1 Richmond: Inventory Surge and Price Reset

Richmond is currently undergoing a significant market reset. Active listings have surged, with some data pointing to a near doubling of inventory compared to the previous year.¹⁶ This influx of supply has exerted downward pressure on pricing, with median values adjusting downward by roughly 6-7%, landing in the $590,000 range.²

The most critical metric for Richmond is Days on Market (DOM), which has extended to 57 days.² This is nearly double the typical pace of a balanced market. It indicates a substantial disconnect between seller expectations and buyer willingness. The surge in inventory suggests that investors or homeowners may be looking to exit before further economic softening in the industrial sector takes hold. Additionally, migration trends show that 24% of Richmond homebuyers are searching to move out of the city ¹⁸, further exacerbating the supply-demand imbalance.

Rental trends mirror the sales market, with Richmond rents down 1.2% month-over-month.¹⁶ The investment thesis for single-family rentals in Richmond is being tested by higher borrowing costs and softening rents, leading to an exodus of small-scale investors which fuels the inventory rise.

Section 4: Regional Market Deep Dive – East County

Focus Area: Antioch, Brentwood, Pittsburg

The East County markets, traditionally the most affordable and newest housing stock, are showing mixed signals that reflect high volatility and sensitivity to commute patterns.

4.1 Antioch: Volatility and Discrepancy

Data for Antioch is contradictory, reflecting a highly volatile market. Redfin reports a 3.6% price increase to $610K ³, while Zillow suggests a 5.0% decline to roughly $588K.¹⁹ This discrepancy is a classic signal of a market in flux, often caused by a few high-value new construction sales skewing median data against a backdrop of declining resale values.

The key metric here is the Days on Market, which has jumped to 46-54 days.³ The "easy sale" is gone. Buyers are increasingly wary of the commute times associated with East County living, especially as return-to-office mandates solidify in San Francisco and Oakland. The inventory in Antioch is accumulating, and without significant interest rate relief, price ceilings in this region are likely to remain capped.

4.2 Brentwood: The Commute Penalty

Brentwood, known for its high-quality schools and newer executive housing, is clearly correcting. Median prices are down approximately 3.7% to 7.4%, settling in the $765K - $825K range.²¹ Inventory is accumulating, with active listings significantly higher than the prior year.

Brentwood's reliance on commuter buyers makes it vulnerable; as fuel costs remain high and commute tolerance drops, the value proposition of "more house for less money" is being stress-tested. However, Brentwood continues to attract families priced out of the Tri-Valley, providing a floor for demand. The rental market here is also softening slightly (-0.9% MoM) ²¹, indicating that the rental alternative is becoming more attractive relative to the cost of ownership.

Section 5: Regional Market Deep Dive – San Ramon Valley

Focus Area: San Ramon, Danville, Alamo

The San Ramon Valley is at a crossroads, navigating the psychological and economic impact of corporate restructuring while maintaining its status as a premier residential corridor.

5.1 San Ramon: Corporate Headwinds vs. Residential Desirability

San Ramon prices have remained relatively sticky, with Redfin showing a 1.4% increase to $1.31M ²⁴, while Zillow shows a 6.9% decline.²⁵ This divergence likely highlights a split between the turnkey luxury market (holding value) and the aging stock requiring renovation (losing value).

Sales volume is down nearly 24% year-over-year ²⁴, a massive drop in liquidity. Sellers are holding firm, unwilling to validate lower prices, while buyers are striking only when value is obvious. The departure of Chevron is a significant narrative headwind, yet the school district remains a primary driver of demand that transcends corporate shifts. The office market in Bishop Ranch is evolving, but the residential appeal of the valley for families remains robust, albeit volume-constrained.

Section 6: Strategic Survival Guide for 2026 – The "Grind and Gain" Framework

The forecast for 2026 is one of "Grind and Gain." The easy transactions are history. The market will be defined by lower transaction volumes and higher scrutiny from clients. Agents who rely on passive lead generation or generic marketing will face an existential threat. Survival—and growth—in 2026 requires active market making through three specific pillars: Financial Engineering, Niche Demographics, and Digital Dominance.

6.1 Actionable Tip #1: Become the "Creative Financing" Architect

With affordability being the number one barrier to entry, agents must evolve from being "salespeople" to "transaction engineers." The standard 20% down, 30-year fixed conventional loan is no longer the only tool in the box. In 2026, you must master and actively market creative financing solutions.²⁶

The Strategy: Market the Rate, Not Just the House.

In a high-rate environment, the financing terms can be more valuable than the physical attributes of the property.

• Seller Financing: A seller carrying a note at 5% (when banks are at 6.5%) can sell their home faster and potentially at a higher price because they are solving the buyer's monthly payment problem. This is particularly effective for sellers who own their homes free and clear (a significant portion of the Baby Boomer demographic in Contra Costa).
• Assumable Mortgages: FHA and VA loans are assumable. If you are listing a home with a 2.75% VA loan, that interest rate is a distinct asset. It should be the headline of your marketing, not a footnote. You are selling a monthly payment that effectively no longer exists in the retail market.
• 2-1 Buydowns: Instead of a price reduction, negotiate a seller credit to fund a 2-1 buydown. This lowers the buyer's interest rate by 2% in the first year and 1% in the second year, easing them into the mortgage. A $10,000 credit for a buydown often has a greater impact on monthly payment affordability than a $20,000 price cut.

Action Plan: Create a "Financing Menu" for every listing. Instead of just listing the price, list three ways to buy the home: Traditional Financing, Buydown Option, and Assumable Option (if applicable).

6.2 Actionable Tip #2: Hyper-Niche Down to "Life Events"

Generalist farming is dying. The "lock-in" effect means discretionary moves are dead. The only people moving in 2026 are those who must move due to the "5 Ds": Diapers, Diamonds, Divorce, Death, and Displacement (Jobs).²⁹

The Strategy: Realign Lead Gen from Geography to Demography.

• The Silver Tsunami (Probate & Downsizing): Contra Costa County has a rapidly aging population.¹¹ Many seniors are sitting on massive equity in large homes in San Ramon, Danville, and Walnut Creek but are physically or financially unable to maintain them. Focus on becoming an expert in Proposition 19, which allows seniors to transfer their tax base to a new home. Partner with estate planning attorneys and probate courts to identify families in transition.
• Divorce Real Estate: Unfortunately, financial stress often leads to marital stress. Divorce listings are rate-agnostic; the house must be sold. Building relationships with family law attorneys is a high-yield strategy for 2026.
• Medical Sector Relocation: While Chevron leaves, the healthcare sector is expanding.¹¹ Target marketing toward incoming medical residents and professionals at John Muir Health and Kaiser Permanente. These professionals have stable employment and often mandatory relocation timelines.

6.3 Actionable Tip #3: The "Digital Mayor" & Video Dominance

In a low-volume market, visibility is currency. If you are not seen, you do not exist. The days of static photos and text descriptions are over. Video is the primary language of the modern internet, and it is the only medium that builds trust at scale before you ever meet the client.³⁰

The Strategy: Shift 80% of Marketing Effort to Short-Form Vertical Video.

Algorithms on Instagram, Facebook, and YouTube heavily favor Reels and Shorts. They offer organic reach that static posts cannot match. Furthermore, video conveys competence and personality, the two traits buyers hire for. You must become the "Digital Mayor" of your town, showcasing not just homes, but the lifestyle, the coffee shops, the parks, and the community news. This builds a parasocial relationship where leads feel they "know" you before they call you.

Section 7: The Media Paradigm Shift – Why Video is Non-Negotiable

7.1 The Data: The Failure of Static Imagery

The statistics for 2025 are unequivocal: the static image is a relic. The modern consumer's brain is wired for motion.

• Engagement: Real estate listings with video receive 403% more inquiries than those without.³¹ This is not a marginal gain; it is a multiplier effect.
• Retention: Consumers retain 95% of a message when watching a video, compared to only 10% when reading text.³³ In a noisy feed, text is invisible.
• Trust: 73% of homeowners state they are more likely to list with an agent who uses video marketing.³⁰

In a market where inventory is sitting longer (Concord 38 days, Richmond 57 days), you cannot afford to leave 400% more inquiries on the table. Video is not "extra credit"; it is the baseline requirement for fiduciary duty to your seller.

7.2 The Format: Vertical is Victor

It is not enough to just "do video." You must do the right video. The consumer behavior has shifted entirely to mobile.

• Vertical Dominance: Over 70% of YouTube viewing and nearly all Instagram/TikTok consumption happens on mobile devices.³⁰ Horizontal (16:9) videos look small and unengaging on a phone screen. Vertical (9:16) videos occupy the full screen, commanding 100% of the user's attention.
• Attention Span: The average attention span is under 8 seconds. Long, cinematic 3-minute horizontal tours are being skipped. The winner is the Short-Form Vertical Video (<60 seconds). It is punchy, dynamic, and algorithm-friendly.³⁰

Section 8: Technological Leverage – VidFlipper as the Essential Tool

The primary barrier to video adoption for agents is the production bottleneck. Editing, scripting, voiceovers, and captioning a single video can take 2-3 hours. In a business where time is money, this friction prevents consistent execution. This is where automation becomes the game-changer. VidFlipper has emerged as the essential tool for high-performing agents in late 2025.

8.1 What is VidFlipper?

VidFlipper is an AI-powered automation platform designed specifically for real estate professionals. It solves the "production bottleneck" by instantly transforming standard property photos and listing data into engaging, platform-ready short-form videos. It is not just a slideshow maker; it is a full-stack content production engine.

8.2 The VidFlipper Advantage

• Speed to Market: Create a polished video in under 60 seconds. This allows you to post a "Just Listed" video from your car immediately after signing the listing agreement, capturing the initial wave of interest.
• AI-Driven Scripting: No more writer's block. VidFlipper analyzes your listing images and data (beds, baths, sq ft, key features) to generate persuasive, benefit-driven scripts automatically. It highlights the lifestyle, not just the specs.
• Vertical Native: The output is optimized for Instagram Reels, TikTok, and YouTube Shorts (9:16 aspect ratio), ensuring maximum algorithmic reach without manual resizing or cropping.
• Dynamic Engagement Features:
  • Motion Zoom: Adds life to static photos, simulating a walkthrough experience using Ken Burns-style effects.
  • AI Voiceovers: Professional-grade narration available in multiple tones and languages, removing the need for you to record audio if you are camera-shy.
  • Dynamic Captions: Auto-generated, animated captions that keep viewers watching even with the sound off. This is crucial, as 80% of social media scrolling happens on mute.

8.3 Implementation Strategy

In 2026, VidFlipper should be the first step in your marketing workflow, not the last.

1. The "Coming Soon" Teaser: Use VidFlipper to turn 3-5 iPhone photos of the home’s best features into a 15-second "Sneak Peek" Reel to build anticipation before the MLS launch.
2. The Listing Launch: Generate the full <2 minute tour with AI voiceover and captions on Day 1.
3. The Market Update: Use the tool to create quick visual updates on price improvements or open house announcements.

By integrating VidFlipper, you treat every listing—whether a $400k condo in Antioch or a $2M estate in Walnut Creek—with the marketing sophistication that modern buyers demand, all while reclaiming hours of your time for high-value client advisory work.

Section 9: Future Outlook & Conclusion

9.1 The Road to 2026: Stability and Opportunity

Looking ahead, Contra Costa County is poised for a year of stabilization. The frenetic energy of the post-pandemic boom is gone, replaced by a more traditional, seasonal real estate cycle.

• Prices: Expect flat to slightly negative growth (-2% to +2%) across the county, with highly localized variances. The "haves" (Walnut Creek, Lamorinda, Danville) will likely see flat or slight gains due to scarcity. The "have-nots" (Richmond, Antioch) may see continued minor corrections as inventory builds and the industrial sector adjustment plays out.
• Inventory: Will slowly rise. The "lock-in" effect is not permanent; life events eventually force moves. We expect a 10-15% increase in inventory in 2026 as sellers who held off in 2023-2024 finally enter the market.⁸
• Rates: Forecasts suggest a moderation of rates, potentially dipping into the high 5% range, which could spark a resurgence in demand, particularly from the sidelined millennial cohort who are currently renting.³⁵

9.2 Final Strategic Advice

For the real estate agent in Contra Costa County, 2026 will test your skills. It will expose those who rode the wave of the last decade and reward those who understand the fundamentals of valuation, negotiation, and marketing.

1. Be the Expert: Know the micro-data. Understand why Zillow and Redfin numbers differ in your specific zip code so you can guide your clients through the noise.
2. Be the Solution: Offer creative financing to unlock the affordability puzzle.
3. Be Seen: Embrace VidFlipper and vertical video to dominate the digital attention economy.

The market is not crashing; it is returning to normal. And in a normal market, the extraordinary agent wins.

---

Report generated by Expert Real Estate Market Strategist for the Bay Area.

Works cited

1. Walnut Creek Housing Market: House Prices & Trends - Redfin, accessed December 17, 2025, https://www.redfin.com/city/20635/CA/Walnut-Creek/housing-market
2. Richmond, CA Market Trends - Movoto, accessed December 17, 2025, https://www.movoto.com/richmond-ca/market-trends/
3. Antioch Housing Market: House Prices & Trends | Redfin, accessed December 17, 2025, https://www.redfin.com/city/588/CA/Antioch/housing-market
4. Chevron Announces Headquarters Relocation and Senior Leadership Changes, accessed December 17, 2025, https://www.chevron.com/newsroom/2024/q3/chevron-announces-headquarters-relocation-and-senior-leadership-changes
5. Chevron aims to cut another slice off its San Francisco Bay Area footprint - CoStar, accessed December 17, 2025, https://www.costar.com/article/1352554025/chevron-to-cut-another-slice-off-its-california-bay-area-footprint-with-sublease-dump
6. California Housing Affordability Tracker (3rd Quarter 2025) [EconTax Blog], accessed December 17, 2025, https://lao.ca.gov/LAOEconTax/Article/Detail/793
7. Record Delistings and Lower Rates Create a Mixed Market for Homebuyers and Sellers, accessed December 17, 2025, https://www.realtor.com/news/trends/home-listings-weekly-housing-trends-report-december-11-2025/
8. The Hidden Inventory Boom: Where New Real Estate Listings Are Finally Returning in 2025 (and 2026), accessed December 17, 2025, https://blog.mystatemls.com/hidden-real-estate-inventory-boom/
9. ECONOMIC & WORKFORCE ANALYSIS PY2025 - 2028 - East Bay Works, accessed December 17, 2025, https://www.eastbayworks.com/wp-content/uploads/2025/03/EBW-Economic-WorkforceAnalysis-PY25-28.pdf
10. Oil refinery closures leave workers searching for a job that 'just doesn't exist' - CalMatters, accessed December 17, 2025, https://calmatters.org/economy/2025/10/refinery-workers-california/
11. Employment Trends Report - Contra Costa County, accessed December 17, 2025, https://www.contracosta.ca.gov/DocumentCenter/View/86374/Contra-Costa-Economic-Trends---2025-Q4-PDF?bidId=
12. Bay Area Housing Market: Trends and Forecast 2025-2026, accessed December 17, 2025, https://www.noradarealestate.com/blog/san-francisco-real-estate-market/
13. Concord, CA Market Trends - Movoto, accessed December 17, 2025, https://www.movoto.com/concord-ca/market-trends/
14. Concord, CA Housing Market: 2025 Home Prices & Trends | Zillow, accessed December 17, 2025, https://www.zillow.com/home-values/51518/concord-ca/
15. Concord Housing Market: House Prices & Trends | Redfin, accessed December 17, 2025, https://www.redfin.com/city/4150/CA/Concord/housing-market
16. Richmond, CA Housing Market: 2025 Home Prices & Trends | Zillow, accessed December 17, 2025, https://www.zillow.com/home-values/26751/richmond-ca/
17. Richmond, CA Real Estate Market & Homes for Sale - GetMyHome, accessed December 17, 2025, https://www.getmyhome.ai/housing-market/california-ca/contra-costa-county/richmond/2025/11
18. Richmond, CA Housing Market - Redfin, accessed December 17, 2025, https://www.redfin.com/city/15629/CA/Richmond/housing-market
19. Antioch, CA Housing Market: 2025 Home Prices & Trends | Zillow, accessed December 17, 2025, https://www.zillow.com/home-values/16780/antioch-ca/
20. Antioch, CA Market Trends - Movoto, accessed December 17, 2025, https://www.movoto.com/antioch-ca/market-trends/
21. Brentwood, CA Housing Market: 2025 Home Prices & Trends | Zillow, accessed December 17, 2025, https://www.zillow.com/home-values/17155/brentwood-ca/
22. Brentwood, CA Market Trends - Movoto, accessed December 17, 2025, https://www.movoto.com/brentwood-ca/market-trends/
23. Brentwood Housing Market: House Prices & Trends | Redfin, accessed December 17, 2025, https://www.redfin.com/city/2112/CA/Brentwood/housing-market
24. San Ramon Housing Market: House Prices & Trends - Redfin, accessed December 17, 2025, https://www.redfin.com/city/17519/CA/San-Ramon/housing-market
25. San Ramon, CA Housing Market: 2025 Home Prices & Trends | Zillow, accessed December 17, 2025, https://www.zillow.com/home-values/20337/san-ramon-ca/
26. 7 Creative Financing Tactics to Succeed in 2025's Market - Rentastic Blogs, accessed December 17, 2025, https://www.rentastic.io/blog/creative-financing-options-for-real-estate-2025
27. Commercial Real Estate: Creative Financing Strategies for 2025 - ROK Financial, accessed December 17, 2025, https://www.rok.biz/commercial-real-estate-2/
28. Creative Real Estate Financing in 2025: Broker Strategies for Success - RCN Capital, accessed December 17, 2025, https://rcncapital.com/blog/creative-real-estate-financing-in-2025-broker-strategies-for-success
29. 12 Ways to Generate Listings in a Low-Inventory Market - gbreb, accessed December 17, 2025, https://www.gbreb.com/Sites/GBAR/News/Agent_Insider/2021/12_Ways_to_Generate_Listings_in_a_Low_Inventory_Market.aspx
30. Top 6 Real Estate Video Marketing Trends to Watch in 2025 - Amplifiles, accessed December 17, 2025, https://www.amplifiles.ai/blog/top-5-real-estate-video-marketing-trends-to-watch-in-2025
31. Real Estate Video Marketing: Why It's Not Just a Fad, It's the Future - Florida Home Photo, accessed December 17, 2025, https://floridahomephoto.com/uncategorized/real-estate-video-marketing-why-its-not-just-a-fad-its-the-future/
32. 2025 Real Estate Marketing Trends: What Advertisers Need to Know to Stay Competitive, accessed December 17, 2025, https://www.taboola.com/marketing-hub/real-estate-marketing-trends/
33. 55+ Real Estate Video Statistics: Market Game-Changer (2025) - REsimpli, accessed December 17, 2025, https://resimpli.com/blog/real-estate-video-statistics/
34. Short Form Video Statistics 2025: 97+ Stats & Insights [Expert Analysis] - Marketing LTB, accessed December 17, 2025, https://marketingltb.com/blog/statistics/short-form-video-statistics/
35. C.A.R. releases its 2026 California Housing Market Forecast, accessed December 17, 2025, https://www.car.org/aboutus/mediacenter/newsreleases/2025releases/2026forecast
36. 'Affordability is a con job for consumers': 2025 was one hell of a year. What can we learn from it?, accessed December 17, 2025, https://www.morningstar.com/news/marketwatch/2025121521/affordability-is-a-con-job-for-consumers-2025-was-one-hell-of-a-year-what-can-we-learn-from-it